Tuesday, November 29, 2011

Facebook Makes Online Dating Easier

Facebook for dating? Sounds like an idea that should have been implemented already...

Have you looked at the new Subscribe button on Facebook? Among other things it lets people read your updates without being your friend. This, my friends, is yet another indication that Facebook is rolling out features that can ostensibly be used for dating. They just need to read the rest of this post and figure out if more granular subscription options or group invites is the best way to go about sharing specific Facebook data with romantic strangers.

This week I've had a number of people tell me about their experiences sharing their Facebook profiles with potential dates. Here's one way to make Facebook for you in your dating life: Create a new group called AboutMe or something similar, post items you want potential dates to be able to view, and share your facebook url with them.

What would be even cooler is a link that decays over time, becoming inoperable after say 72 hours. That way you know that those creepers can't get back into your profile after a first glance.
The subscription button could also allow longer-term access to profile data, sort of like what OkCupid has been doing for years.

Is Facebook going to undermine the entire online dating industry? Of course it is, just a matter of time. Until then, singles should use their Facebook profiles to share details about their tastes, personality and preferences with potential dates. You know, the things that traditional dating sites aren't very good at doing. After all, you've probably never seen a Facebook post start with "I can't believe I'm doing this"...

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