Tuesday, November 29, 2011

Background Checks When Dating Online?

Background checks for online daters - somebody's making money but will it help or hinder the online dating process?

There are hundreds of background check companies that offer services directly to singles. They all think they
can make money in the dating market. Truth is, except for one or two companies with direct dating site partnerships, dating sites for the most part don't want to offer background checks and these third-party solutions are going to require huge online marketing budgets to get the attention of singles.

Some dating sites appear to be warming up to the idea of identity verification, which has its own set of thorny issues in terms of how people react to search results with some people being verified and others not. At some point do I lose out if I'm not verified? Why do I have to pay more just to be on even ground with everyone else? And how will free sites deal with this? A freemium upgrade or avoid them entirely?

And how the heck do you ask someone to get verified? Talk about awkward. There are actually some neat ways to go about enticing people to sign up for these services, but I'm not seeing them used out in the wild...


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